Over the past four years, I’ve helped e-commerce brands in fashion, beauty, and health increase customer lifetime value and profitability through retention and lifecycle marketing.

Customer acquisition continues to become more expensive. Without a strong retention strategy, a significant part of that marketing investment is lost after the first purchase.

I work with e-commerce brands to build data-driven retention systems using lifecycle strategy, customer journey optimization, segmentation, and behavior-based automations that increase repeat purchases, maximize customer lifetime value, and drive long-term profitability.